Review
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An inful analysis of a company I thought I knew well. If only Nokia's leadership had had this knowledge
earlierbut as we know, this is never the case! Two key takeaways: there is always a human and human relationships in the
center and secondly, navigating complexity is of para importance going forward. Today more than ever. (Antti
Herlin, Chairman of Kone Corporation)
Doz and Wilson offer a sharp and inful analysis of the rise and fall of Nokia. Doz's long-term involvement with
Nokia is reflected in the key contribution of the book - a captivating account of the collapse of Nokia's mobile phone
business that combines environmental explanations such as creative destruction with a reflection of strategic decisions
made at key turning points. A must read for anyone interested in Nokia's recent history. (Eero Vaara, Professor of
Organization and Management, Aalto University School of Business)
This carefully crafted account of the rise and fall of Nokia provides academics and practitioners alike a clear account
of the antecedents of corporate success and also failure. By showcasing the enablers and disablers of this once powerful
company readers can perhaps learn to achieve the elusive goal of building organizations that last! (Ranjay Gulati, Je
and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School)
The Authors dig beyond generally accepted wisdom to show that Nokia DID understand all the challenges ahead but
crucially lacked the ability to implement the changes required to transition from an entrepreneurial hardware company to
an internet platform provider. The rigorous analysis and explanation offer valuable lessons to everyone. (Andrea Cuomo,
Executive Vice President, Advanced Systems Technology, STMicroelectronics)
Ringtone is an eminently readable and incisive account of the dramatic rise and radical collapse of the Nokia mobile
handset business. Its analytics provide valuable lessons well beyond both the case and the field of business strategy.
(John Zysman, Professor of Political Science, University of California, Berkeley)
Doz and Wilson's -organization-relationships-emotion (CORE) framework serves to construct a convincing
explanation for Nokia's dramatic change of fortunes during the early 21st century. Their book will become an
indispensable reference for the study of managerial responses to technological disruption. (Robert Burgelman, Edmund W
Littlefield Professor of Management, Stanford Graduate School of Business)
The book's greatest achievement is a management theory. If you want to learn about the management and development
organizations, the book thus offers a very interesting perspective as a case study. (Petri Sajari, Helsingin Sanomat)
About the Author
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Yves Doz is the Solvay Chaired Professor of Technological Innovation at INSEAD. He was Dean of Executive
Education (1998-2002) and Associate Dean for Research and Development (1990-5) at INSEAD. His research on the strategy
and organization of multinational companies led to numerous publications, including several books, in particular The
Multinational Mission: Balancing Local Demands and Global Vision, co-authored with CK. Prahalad (1987) and From Global
to Metanational: How Companies Win in the Knowledge Economy co-authored with José Santos and Peter Williamson (Harvard
Business School Press, 2001). His research work won numerous awards, in particular a Distinguished Scholar Award from
the Academy of Management (2003) and an election as "Inaugural Fellow of the Strategic Management Society" (2005). Prof.
Doz was elected Fellow of the Academy of Management (2006), and was also nominated by The Economist as one of a handful
of European 'Management Gurus'. Keeley Wilson is Senior Researcher at INSEAD. For almost twenty years Keeley's work in
both research and consulting has focused on global innovation strategies, management and processes, strategic alliances,
and leadership challenges in complex environments. She has undertaken projects throughout Europe, the USA, and Asia at a
wide range of companies including HP, Novartis, Shell, Siemens, Reuters, Schneider, and Xerox.