e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette

This brow gel has become a staple in my routine. It goes on smoothly and adds just the right amount of volume without making my brows feel stiff or crunchy. The color looks natural and blends in nicely, giving a fuller look without overdoing it. The small brush makes it easy to apply with precision, even when I’m in a hurry. It also lasts throughout the day without smudging or flaking, which is impressive for such an affordable product. For the price, it’s a fantastic little find. Quick, simple, and effective — exactly what I need for everyday brows.

I use this regularly and love it. It dries quickly and washes away easily when I’m restoration to remove it, but it does have staying power. It gives my brows more substance and a more groomed look, but natural. I use a brow pencil first to fill in, comb that and then apply the brow mascara. I’m a natural brunette and the color is perfect. I like that it’s in a short tube because long brushes and applicators tend to get in my way. This is the perfect length. I with they had a mascara in a short tube as well. This is on auto delivery because I definitely do not want to have to be without it now. I’d be lost trying to do my brows otherwise. This is the perfect price too. I have used other e.l.f products before and this one I’m sticking with along with their mascara, also on auto delivery, thanks Amazon.

I am a long-time brow mascara girly. I’ve used many brands, but this was my first time purchasing this one, and it’s been good! I really like that the color has some warmth to it without being too dark. My hair has very red undertones and it’s been difficult finding a brow color that compliments that, but this one is a great color! It is incredibly easy to apply, the applicator holds enough product to put it on, but not so much that I’m getting globs of it in some places, which is a problem I’ve had with other brow mascara applicators. It’s really easy to get even and deep coverage. It is also a super light formula, which has its pros and cons (the reason for four stars instead of 5). It’s not marketed as a waterproof product, which it is DEFINITELY not, so I didn’t deduct a star for that, but rather because it is so easy to disturb the shape even once it’s dry. As you can see from the photo, I have very thin brows, and this does not help me shape them as much as I would like on its own. I have a clear brow mascara that is a lot stiffer that I’ve begun to use over the top of this one once it’s dry. Overall, it’s a great product! If it held shape better and dried a little stiffer, it would absolutely be the best brow mascara I’ve used!

Works very well and makes brows look thick and beautiful.

This is an amazing brow gel *for the price.* It works better than products 3 to 4 times its price point. The caveats would be that it is only for the darkest eyebrows as it will make anything lighter look so much darker. It's also very "strong," meaning that a lot of the makeup comes out with each swipe so much product goes onto your brows. AKA it's heavy coverage. If you want bold brows, this works great. Choose another product if you want something less bold that just holds the brow hair in place. This holds my brows in place all day and keeps them looking great till I take my eye makeup off.

I really wanted to love the e.l.f. Wow Brow Gel, but it didn’t quite work for me. The formula itself applies easily and seems to hold well throughout the day, but the shade was much darker than expected—even though I chose what I thought was the right match. On top of that, the gel made my brows look thicker and heavier than I like. It ended up looking a bit unnatural on me, especially in daylight. If you're going for a bold brow, it might be a good fit, but for a softer or more natural look, this was just too much. Not a bad product—just not the right one for my style or shade.

Great product with plenty of color options. So easy to apply and looks much more natural than a pencil. Tube is very small but easy to apply with the smaller wand. Have tried other products but keep coming back to this one. Highly recommend and will continue to purchase.

Definitely recommend!! My natural color is an ashy blonde. I feel like I can't live without this stuff now. It lasts all day and is the perfect color. Great value for the price.