The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

I have been using direct mail to build my multimillion dollar businesses (CPA, Attorney, RIA) for over 20 years. I have studied some of the top direct mail experts in the country, including numerous Dan Kennedy courses, including his recent $2,000 course on direct mail. Craig's book is the best nuts and bolts book out there. Full disclosure requires that I am one of Craig's very happy clients. He has helped me on numerous campaigns and has significantly improved my ROI on my mailings. Of course I wasted a lot of money buying products to market on Facebook, Linked In, etc. Basically, I got little or no return on those investments of time and money. But, I really make my living using direct mail to drive prospects to workshops or to see me directly. Then I repeat the process using Craig's techniques. Then I repeat again, etc. Use this book to make a million dollars. You will not find a better source on the nuts and bolts of direct mail anywhere. James Lange, CPA/Attorney, Author Retire Secure and The Roth Revolution

We've been using direct mail successfully for years. However, after reading this book I feel like a kindergartner because of all the stuff I didn't know I didn't know . . . worse, neither did our advisors. For us the timing of this book's release is perfect because we're just starting a completely new direct mail campaign and are using these insights and advice to both refine our list and, by laser-targeting the client avatar we really want, quickly reduce the size of our mailings and therefore our costs. I particularly appreciate the two authors' extremely clear writing style. There's a ton of information in here, and if it wasn't clearly explained it'd be pretty difficult to implement. Now we know not only exactly what to do but why we're doing it and--especially--how to much more accurately measure results so we can continue to refine our DM process, reduce our costs, and increase our profits. This will be especially useful to marketers who are beginning to realize that improved results are going to have to come from competent direct mail rather than email. Obviously those already doing direct mail will find this information crucial, but I think those making the transition from email to direct mail will especially benefit. Highly recommended.

Very good resource to for learning about direct mail with some spot on tactics to move the needle. Will be reading this again.

This book contains ideas and advice that I've seen put into action firsthand by Craig Simpson for clients of mine. There is no question that this book is worth many times the selling price. My worry is that my marketing clients may read this book and implement the money making ideas on their own. Anyway, this book is awesome. BTW - I saw one person double their business just by following the ideas in it. So instead of reading all these boring reviews, just get this book now - you'll win big - when you put these ideas into practice.

If you know nothing about effective direct mail then this book will be somewhat useful. Most of the book is very basic info you could find anywhere on this subject. And it's mostly pretty dry information, NOT the kind of simple, step by step actionable strategies you would expect for a business owner. I bought this because Dan Kennedy is the coauthor. But Dan only wrote about 30 pages of the book. I liked those chapters. But the rest of it was written in a way that was hard to get through. I'm not willing to pay $15 for 30 good pages of a book. I know that Craig Simpson is Dan's go to guy for direct mail, but I don't feel like this book delivers the goods. There's also confusing information. In a chapter about expanding your mailing universe, which to most people would mean what it says...he includes changing the format of your piece to attract more people, changing the price, and increasing lifetime value of a customer. While these are definitely good things to do, I don't feel that they belong under the category of expanding your mailing universe. IMHO this topic should address ways to find related mailings lists.

I bought the book because Dan Kennedy co-authored the book (I love all of Dan's books). The Direct Mail Solution is mostly written by Craig Simpson, and he offers valuable information in the direct mail world. If you're new to direct mail then this is a great book to get your hands on. It'll take you step-by-step in your direct mail campaign from start to finish. Designing your piece, picking a mailing list, picking a printer, testing, etc. If you're familiar with direct mail then you won't need this book, but it would make a great refresher!

I have been using direct mail in my business for quite some time. This book has opened my eyes on how to properly track as well as make sales copy that converts

This book is great and I got a few new good ideas. Overall I'll keep it nearby, but it could have used a little bit more step by step information. I wasn't really clear on how to find a good list broker and was hoping to get that information from the book.

Excellent book.

Ho letto molti libri di Dan Kennedy e questo con Craig Simpson l'ho trovato ottimo. Consigliato a chi muove i primi passi.

An excellent and easy-to-read book (just the right length, no filler) on the mechanics of running a direct marketing campaign. Actually, not a campaign but a programme: this book emphasises how DM can be a measurable and cost-effective core of any marketing strategy over decades, not just a one-off quarter-saver. It's not clear how much of the book was Simpson and how much Kennedy, but both are top-tier DM writers and strategists and either one is worth a read no matter how many years you've been in the business. For me, that's around two decades, and it was still a refreshing reminder of the little (and big) things you can easily forget.

This is a useful guide to direct mail although it's more targeted to B2C mass mailings than it is for anyone who wants to mail to B2B targets and small lists. As is often the case when there is a bug name author sharing credit with a less known author, it us the less well known one does most of the work. To be fair, there are more chapters from Dan Kennedy than I expected. As is normal in his books, you'll be urged to buy plenty of other DK books. It's also American so the chapter on buying a mailing list will be frustrating to British business owners. From my experience, we have a more restricted system making it harder to identify precisely the best targets. As well as selling direct from the direct mail piece, the book also covers website owners using snail mail to direct traffic to their websites with the aim of capturing email addresses or even creating a sale. This includes Google itself who post out offers of an amount of free clicks for AdWords. I feel this provides good advice around the topic of direct mail but it won't help you with the copywriting. You need other books for that and the book recommends one by Dan Kennedy, one by Robert Bly and several by Michael Masterson along with courses from GKIC and AWAI. The advice includes considerations of the lifetime value of a new customer and the average acquisition costs which are essential to understand if your direct mail campaign is to be profitable. It also includes how to track and calculate this information. It's an excellent reminder that writing the copy may need someone creative and empathic but managing the mailings and testing various elements needs the attention to detail of the nerdiest accountant. If I was based in the USA and I wanted to run large campaigns with tens of thousands of targeted customers, I'd give this five stars. As it is, I think it is good but some of the content isn't relevant to me or my normal clients. Paul Simister is a business coach who helps business owners who are stuck and struggling with disappointing marketing, to get unstuck.

This book is essential reading for anyone who wants to increase the profits of their business. In a world of Google ads, Twitter, Facebook, etc., Direct Mailing is a vastly under-rated way of convincing customers to buy your products or services. Also, if you have been wasting money on ineffective advertising this book is for you. The book explains why you should use Direct Mailing as an integral part of your marketing – and explains step by step how to do it effectively, and outlines the pitfalls to avoid. Highly inspiring, and very useful. As a business owner, this book was impossible to put down.