Wilton Gel Food Coloring, Highly Concentrated Gel-Based Icing Color for Frosting, Fondant, Batter & Dough, Vibrant & Blendable Cake Decorating Dye, 1 oz., Violet

I used this green gel icing color for frosting, and the result was exactly what I hoped for. The pigment is strong, so only a tiny amount was needed to achieve a bold and vibrant green. It mixes into buttercream smoothly without changing the texture, and there was no streaking or separation while piping. The color stays rich even after the frosting sets, which makes the finished cake look polished and professional. Compared to liquid food coloring, this gel has much better control and intensity, making it easy to build up the exact shade you want. Reliable, vivid, and easy to work with. Great for holiday baking or any cake that needs a clean, strong green color.

Love Wilton food coloring for decorating. No clumps & color beautiful.

Great value for money. Beautiful color and so easy to use! Stores great and isn’t messy!

I absolutely love the Wilton gel food color in purple! It delivers a deep, vibrant color with just a tiny amount — perfect for icing, macarons, and fondant. Unlike liquid dyes, it doesn’t water down the consistency, which is a huge plus when decorating. The purple shade is exactly what I was looking for — bold, true to color, and easy to adjust for lighter or darker tones. It mixes evenly without streaks, and a little really goes a long way. If you're decorating cakes or cookies and want professional-looking results, this is a must-have in your toolkit. Highly recommended!

Exceptional value. Had an issue on first use with cap cracking when sealing, very weak plastic. Can imagine it exploding if dropped. Luckily found heavier one that fit...thus preventing a potential dyesaster.

Powerful color / just what a wanted.

This is a really good color product. The lavender and purple it creates is beautiful.

Mixes well easy to use great value for the money like the size of bottle